The second-hand marketplace Shoppers Voice Displeasure About Sizing Updates

Vinted users have been reacting angrily following a change that caused items being listed as the wrong size.

This online marketplace has altered its size classifications for women's and children's clothes failing to inform all users about the change.

Digital Channels Response

Many shoppers and sellers are expressing on platforms stating that platform listings now display a modified sizing category compared to what was initially listed because of the remapping.

Vinted explained the new system was more in line with other platforms.

It has advised users to check their listings and update the measurements by hand where appropriate, which has left users frustrated.

Measurement Approach Modifications

Previously, the measurements included numerical and alphabetical indicators, such as S/8 or M/10.

The new system has a letter and a range such as S/UK 8-10.

For certain items, the sizing has been recategorised - such as a large size was formerly size 12 but is now a UK 16-18.

Member Experiences

Frankie Bridger, who produces content about larger sizing, explained the modification "makes transactions more difficult".

"Not many brands say XL is a 20-22," the way the service now categorizes.

A different member, located in Scotland, stated items she posted with size 14 tags were showing in the marketplace as size 20–22.

"If buyers measuring 20-22 acquire them they may become frustrated," she explained.

Necessary Adjustments

A different user, based in Derby, said she had been left angered by the change as she had to manually change the sizes on "every single listing".

"Personally, this is quite irritating, since I have chronic health issues and platform income has been essential for me since losing part of my income," she explained.

Service Background

The service features exceeding 100 million shoppers, with 18 million British users.

It has proved a popular alternative compared to resale services such as eBay and Depop.

This represents another occasion where an unanticipated change within the service has received backlash: last year, Vinted reversed a change regarding delivery choices due to shopper criticism.

Joshua Gonzales
Joshua Gonzales

A digital strategist with over a decade of experience in media innovation, specializing in content marketing and audience engagement across European markets.